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Check out the startup stories of HSG entrepreneurs.
HSG Founder of the Year 2017
Lea von Bidder, Ava
Generate value for your customer(May 8, 2018)-Why should anybody buy your product? Because it creates added value! In these examples, we speak of value propositions. The value propositions are the answer to the previously identified pain points of your target group. They promise customers the value or benefit they receive through the product or service. But how to develop a value […]
Time to fall in love with your product!(April 26, 2018)-After you have described how to approach and solve the customer problem in the Navigator field “Solution”, it is now time for prototyping. In the first field you describe which product or service you offer your customers. Try to consider all the services your product includes. This comprises, for example, services such as support, assistance, […]