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Check out the startup stories of HSG entrepreneurs.

HSG Founder of the Year 2017

Lea von Bidder, Ava 



  • Know your customer like a private investigator (March 13, 2018) - What is your customer and user segment that unlocks the most potential for your business? Who is your primary customer? What do they like and value? Be as specific as possible to create a profile of your ideal customer. Don’t make the mistake and take your values and views for granted. »My experience has shown […]
  • Start with a great problem (February 23, 2018) - Find a great problem worth solving and define its characteristics! Always remember: If there is no problem there is no business opportunity. Be critical about whether you address a marginal problem or a life-changing issue. »Once upon a time … during a beautiful afternoon in New York City. A friend of ours hired a personal […]

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