Find a great problem worth solving and define its characteristics! Always remember: If there is no problem there is no business opportunity. Be critical about whether you address a marginal problem or a life-changing issue. »Once upon a time … duri...

What is your customer and user segment that unlocks the most potential for your business? Who is your primary customer? What do they like and value? Be as specific as possible to create a profile of your ideal customer. Don’t make the mistake and take y...

In den letzten Monaten haben wir vom Center for Entrepreneurship der Universität St. Gallen einen Kurzfilm über Startup@HSG realisiert. Dieser wurde letzten Donnerstag stündlich auf TVO ausgestrahlt. Durch den Beitrag wollen wir euch einen Einblick in ...

After having determined your customer and the problem you want to solve, you have to think about what jobs do your customers actually want to get done. Ask yourself the question: what are the tasks, the jobs that your target customer needs to do or wants ...