Once again Compass has put together 4 major learnings from looking at data from over 1,400 E-Commerce businesses in 2015.

Their findings:
Google Adwords was the paid acquisition channel with highest conversion rate
The average conversion rate was 1.4%, top performers 3%
The average bounce rate was 57%, top performers 35%
The average monthly repurchase rate was 9%,  top performers 16%

Read the full blog post and all details here.

 

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